The Changing Face of F1 Fashion

As the new F1 Grand Prix season starts there is a growing excitement among racing fans, the departure of Michael Schumacher from Ferrari has left a void in the motor racing world both for Ferrari and for motor racing fans in general. The good news of course is that Lewis Hamilton has already stepped into the void and has become the new focus for much media attention, Ferrari will lament the fact that they didn’t sign this new exciting talent but what are the odds on Lewis driving for Ferrari in the near future?

One of the great spectacles of F1 racing is the colour and razzmatazz can be seen at the circuits on race day, each circuit location has its loyal followers and of course these numbers are swelled by the travelling fans who follow motor racing. The colours are vibrant for each team and this is reflected through the fans, there is a growing trend to wear F1 clothing from the top teams and you will now see everything form race suits to jackets and caps at each circuit. The wearing of F1 team clothing was driven by the success of Ferrari merchandise, this has now been so popular that you will regularly see Ferrari clothing worn in everyday life.

A simple walk down any High Street will now offer the brilliant red of Ferrari in the form of jackets and fleeces, in fact a recent programme on television showed a range of Ferrari clothing being worn by people attending a well known festival. The increase in demand for this type of sports clothing has now led to other teams really starting to work on their merchandise, the most recent change in colours and identity was of course McLaren Mercedes who are now known as Vodafone McLaren Mercedes and to accompany this change there is a fantastic new range of merchandise for people to wear.

Of course such is the importance of image and design now in this growing market that fashion designers and fashion moguls have been seconded in to create the latest stunning range of merchandise, a look at the latest range of Ferrari Merchandise will reveal a stunning line of clothing, a second look will reveal this clothing not just at the trackside but also in the playground, the park, the High St and the river bank. In fact it is not just the adult males who are wearing it, the trend has migrated to youngsters who want to be wearing the Ferrari race suit when they are playing in the garden and it has also taken Ferrari fashion to the female population. The fact that it is quite normal to see a lady walking down the street in a Ferrari T-shirt shows just how far this trend has gone since the ultimate purveyors of fashion are women.

Yes the new season promises to be more exciting and more colourful than the last and the added dimension is seeing the colours in everyday life.

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