Greating usable navigation

The PC webopaedia defines hypertext as a system â??â?? in whichobjects[text, pictures, music, programs, and so on] can be creativelylinked to each otherâ?¦you can move from one object to another eventhough they might have different form.â??â?? The idea of hypertext wasenvisioned in the 1960 by Ted Nelson, who described it as nonsequential writing in his book, Literary Machines. Nelsonâ??s basicidea of connecting content through the use of hypertext linkinginfluenced the creators of the web. With hypertext- linked content,users can traverse information in any order or method they choose,creating their own unique view.
Hypertext is rich environment, in which to write and structure SEO Londoninformation. In traditional paper- based media in which to write andstructure information. In traditional paper- based media, usersnavigate by turning pages or referring to a table of contents or indexseparate from the information they are reading. In a hypertextdocument, users can connect instantly to related information. Hypertextform of traditional navigation devices, such as tables of contents andcross-references, can be consistently displayed alongside relatedcontent. The user can explore at will, jumping from one point ofinterest to another. Of course, this capability is dependent on thehypertext author adding enough links to facilitate navigation
In HTML, hyperlinks are easy to create and add no download overheadwhen they are text- based, yet many sites fail to provide even the mostbasi navigation options to the user. When you are planning yours sitenavigation, do not skimp on navigation cues, options, and contextuallinks. You can add graphics easily to create attractive navigationelements, as most web sites do. Remember that every graphic you add toyour web site increases the download time for the user. Keep yournavigation graphics simple, and reuse the same graphics throughout yourweb site once the navigation graphics are loaded in the userâ??s cache,the server does not have to download them again. Use an alternate setof text links in the event that the user cannot or will not view yourgraphics. You will learn more about this later in this chapter.
E-commerce, catalog and online shopping- the London web designhas become a viable shopping medium that will continue to expand asmore users improve their Internet access and learn to trust thesecurity of online commerce. Web commerce already has begun to makeinroads on traditional retailing, and it offers many advantages overmail- order shopping, such as letting the customer know immediately ifan item is in stock. Other types of commerce on the web include stocktrading, airline ticketing, and auctions. Many software vendors offerturnkey systems that can integrate with existing databases to speed thedevelopment of a commerce site. A good e- commerce site provides userswith quick access to the item they want, detailed product descreations, and easy, secure ordering.

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