It is a fact - we travel more. Not
only for holidays or weekend breaks - we have also become more accustom
to travel further to work. The consequence of this is that many
industries adjust to this development and research new markets. One of
these markets is the mobile phone industry - new features with sheer
endless possibilities -
listening to music, chatting and surfing on the web = skyrocketing revenues.
The logical next step for mobile operators: After the success of user generated content online with websites like
Facebook
,
Bebo or even
YouTube,
they adapt this scheme and take it mobile. With the expansion of the
social networking to mobile content, this could be generate about
$5.74bn (£2.87bn) by 2012.
One of the most
attractive elements which could be the key factor for success is that
everybody would be able to keep in touch with their friends wherever
they are and keep up-to-date with their online profile whatever they
do. The user can type "I'm at the beach right now" or "I'm doing some
Xmas shopping" directly on your mobile phone. Of course we can debate
about the importance of this type of messages and the already existing
overload on information.
Some facts about
the power of social networking - an increase of 270% of Facebook's
users for the last 2 years. We can notice an increase for MySpace (72%)
as well but lower as the less saturated market of Facebook. MySpace now
has more than 114 Million users world wide instead of 52 Million on
Facebook. Bebo, with it's majority of users in Europe, grew 172% to
more than 18 million users.
Research has shown
that the user profiles of people who are using web sites like Facebook
is very similar to the one's likely to be interested in using the
internet on a mobile phone. (Comscore)
The results show
that people who are experimenting with the internet on a mobile phone
are younger than users who access the web only with a computer. In
Britain, more than 25% of mobile internet users are aged 15 to 24,
compared with 20% who go online using a computer; a further 41% of
mobile internet users are 25 to 34 compared with less than 20% using a
computer.
Different social
networks are now available on some mobile operators such as Facebook in
the US with Verizon or AT&T or even YouTube with an exclusive deal
with Vodafone.
With this in mind it also becomes clearer why
Google would want to join this profitable market with its own Gphone.
Tetridia's advice: Get your mobile marketing strategy ready!
Article Source: http://www.theukarticledirectory.co.uk
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