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Google maps takes a step forward
Submitted by Anja on 2007-11-09 and viewed 107 times.Total Word Count: 267
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After the success of Google maps, Google has teamed up with Gilbarco Veeder-Root to bring Google maps to petrol stations across America. Internet connected touch screens will be installed on pumps and motorist will be able to get directions and print out a copy whilst filling their tanks.
Gilbarco
Veeder-Root is a company providing fuel and retail management
services to Petrol stations and convenience stores in the US, this new
partnership and business step seems to be a good move by Google to a
get a little more exposure and publicity not that it necessarily needs
it. Note that Google will not be receiving any advertising revenue from
this.
Insiders see this new move as good profit opportunity, petrol stations will increase their earnings from motorist that would stop to use the map and purchase fuel, the company involved could also see this as a good opportunity to increase volume sales of pumps and other services they offfer. As per Kirsten Paust, vice president of global retail systems at Gilbarco Veeder-Root, "getting directions at the pump is safer than using Internet-enabled devices from the driver's seat and far more reliable than just asking a stranger (...) We believe consumers will prefer convenience stores that deliver useful information and ultimate convenience. Retailers who use these tools will make themselves more valuable to consumers and gain the competitive edge". How useful would this service be for
the consumers? More and More people rely on satellite navigation
systems and previously printed maps from personal computers before
starting their journeys. Can Google maps touch screens really compete
against that? Only time will tell. These touch-screens are meant to go 'live' next month in the United States ans there's yet no date or plan for a UK trial. Article Source: http://www.theukarticledirectory.co.uk |
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| About the Author | Anja began her career in Information Technology more than 11 years ago as a Graphic and Web Designer. As one of the project managers, Anja was responsible for the launch of the international website for the car manufacturer BMW (www.bmw.com) and has also worked on web projects for national television in Germany (SWR) and the DTI in the UK. Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities. |
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