Microsoft has made improvements to
the search functionality of Live Search and added more personalized
elements, focusing on social networks. New features have been added
such as
Windows Live translator
.
They also want to change the way results are brought to the consumers,
also delivering multimedia results like its biggest competitor Google
does .
Marc Bressel, regional sales director for EMEA at Microsoft Digital
Advertising Solutions, said "We want to bring a totally different
search results experience to what we have in the market".
These innovations are following the launch of
AdCenter in the UK last summer. A paid search platform to compete with
Google Adwords
but Microsoft didn't achieve to be a serious thread to the market
leader just yet. To be successful in this market Microsoft needs to win
back its slice of the search engine market share in order to make the
AdCenter platform work, one step to reach this goal is to bring more
users to Live Search with their new version of Live Search .
But will it work? Time will tell .... so watch out for more news.