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Google tops advertising revenueby Anja
According with the Timesonline, Google has beaten ITV in advertising revenue, the search engine giant has earned £327 million last summer compared to £317 Million by ITV. At a time when the future of advertising is highly discussed and the number of people with access to broadband internet increases. These figures come to show that online advertising, and search engines will become an essential part of any successful integrated marketing communications plan.
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